Problem: A large multi-bank holding company asked SourceLink to conduct a regional test to measure the incremental returns of a campaign delivered via digital media. Due to the opportunities of its structure and the emerging availability of data insights, the bank sought to improve the return on its marketing investment via digital marketing alone, a previously unexplored approach.
View the case study to see the solution which resulted in:
HIGHER CHECKING BALANCES
MORE NEW CHECKING ACCOUNTS
COST PER CLICK FOR OVERALL DIGITAL ENGAGEMENT
ACQUISITION COST PER CHECKING
ACCOUNT (COMPARED WITH AN AVERAGE OF $350)*