Download the Case Study

"Digital Media Campaign Drives 49% Uptick In Checking Account Openings"

Problem: A large multi-bank holding company asked SourceLink to conduct a regional test to measure the incremental returns of a campaign delivered via digital media. Due to the opportunities of its structure and the emerging availability of data insights, the bank sought to improve the return on its marketing investment via digital marketing alone, a previously unexplored approach.


View the case study to see the solution which resulted in:

78%

HIGHER CHECKING BALANCES


49%

MORE NEW CHECKING ACCOUNTS


$2.27

COST PER CLICK FOR OVERALL DIGITAL ENGAGEMENT


$200

ACQUISITION COST PER CHECKING
ACCOUNT (COMPARED WITH AN AVERAGE OF $350)*

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